Jayda Hammer is precisely the type of person Sturgis Motorcycle Rally managers are targeting as they try to develop the next generation of ral…

Source: https://rapidcityjournal.com/news/local/how-jobs-unemployment-and-workforce-data-is-changing-in-rapid-city-and-south-dakota/article_09c9fbc3-9815-5bd1-a37a-037d87c4162c.html

The Clydesdales, an enduring symbol of the brewer’s heritage, tradition and commitment to quality, will appear at the opening ceremonies of the 83rd City of Sturgis Motorcycle Rally, and again during Military Appreciation Day.

Source: https://rapidcityjournal.com/news/local/heres-where-to-see-the-budweiser-clydesdales-in-the-black-hills/article_442571b4-3159-11ee-a6d8-c720c3eafdf3.html

The South Dakota Department of Revenue estimates that tax collections from the 2023 Sturgis Motorcycle Rally were $1,446,526.

Source: https://rapidcityjournal.com/news/local/sturgis-rally-tax-numbers/article_7cfad1f6-45c6-11ee-8211-0bd478bffddc.html